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Original SNCF Côte d’Azur Poster 1952 – Starr Vintage Art
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Visitez la France: Côte d'azur

PT426

Original vintage poster ‘Visit France – French Riviera’ (SNCF, 1952).

  • Year : 1952
  • Condition : excellent
  • Presentation : on linen
  • Poster designer : Starr
  • Printing process : lithography
  • Signed : yes
€1,750
No tax
Dimensions
  • Smaller Array
About 2 inches more on each side for the covering *

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A masterpiece of postwar French railway tourism

Created in 1952 by the artist Starr for the French National Railways (SNCF), this original poster captures the vibrant energy and optimism of postwar France during the era of economic growth known as Les Trente Glorieuses. Its colorful, streamlined design promotes the French Riviera as a dream destination, easily reachable by train or coach.

A traveler’s window to the Mediterranean dream

Framed by a train compartment window, the composition offers a delightful, sunny view of the Côte d’Azur. With red-and-white striped beach cabins, divers on a floating platform, pine trees, sailing boats and a smiling anthropomorphic sun, the scene invites the viewer into a vision of effortless summer escapism.

The humanized sun, winking cheerfully, adds a playful and inviting touch—an emblematic visual feature that reflects mid-century optimism and the ideal of leisure through modern transport.

A signature of the golden age of travel posters

This work belongs to the golden age of French tourism advertising, when major institutions like SNCF commissioned talented illustrators to promote regional heritage with powerful imagery. These posters, displayed in stations and travel agencies, offered an inspiring visual narrative of modern France.

Blending decorative art, advertising, and graphic storytelling, this poster is a testament to postwar French design excellence, in line with the work of other renowned artists such as Roger Broders or Fix-Masseau.


Year
1952
Poster designer
Starr
Vintage poster
original
Printing process
lithography
Actual size (inches)
25 X 39 inches
Condition
excellent
Presentation
on linen
Signed
yes
Region
Côte d'Azur
Brand
SNCF

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