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Original travel poster designed by Bernard Villemot in 1952, Air France Côte d'Azur.
THE DIFFERENT CONDITION OF A POSTER
If a poster is appreciated for its rarity, subject, signature or age and sometimes its size, it is also appreciated by its condition, which is an important component of its value. Please find below the different conditions of the posters proposed by www.posterissim.com
New : "mint". The poster has been handled but never used and has been carefully stored. This condition generally applies to the most recent posters.
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Excellent condition : also called "condition A" or "near mint". The condition of the poster is above average even if it shows slight traces of use. The poster has no major flaws and is not missing anything. Only minor defects are accepted, such as pinholes or slight discoloration on older objects. www.posterissim mainly sells posters in this condition.
Very good condition : or "very fine". The condition of the poster is close to "excellent condition" but with some additional defects such as slight tears or more pronounced folds.
Good condition : also known as "condition B". The visual is clean but has more pronounced defects than those of the previous conditions, sometimes with traces of moisture or yellowing of the paper. These defects have been often corrected during the restoration process, followed by washing and mounting.
Fair condition : "C" (suitable condition). The condition of the poster is below average, with a multiplication of defects (missing, discoloured, scotch, damaged edges), but remains very presentable.
Poor condition : or "condition D". Poster torn into several pieces, often with significant gaps and severe discoloration. Except for exceptional documents (historical or cultural) requiring extensive restoration, www.posterissim.com does not sell posters in this condition.
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LINENBACKING OF YOUR POSTERS
1. Why put a poster on linen?
An old poster is originally rolled up or held flat. An original old poster should be preserved as well as possible in time and be easily framed.
www.posterissim.com brings to each poster a long, delicate and expensive paper conservation treatment called "linenbacking". The linenbacking protects the poster from possible damage and gives the paper a structure that gives it an optimal hold in its frame.
www.posterissim.com calls on the best specialists in this particular technique, whose know-how and experience is recognised by amateurs and collectors all over the world.
2. The technique of linenbacking
The posters are first dry-dusted with gum powder and a brush. Then they are washed with clear water in large basins to refresh the colours and remove paper tension.
The still wet poster is applied to a linen or cotton canvas (Canvas) using a starch solution. A sheet of acid-free paper (Canson) is placed in between. The poster is thus kept at a neutral ph and acid-free to stabilize its colours and protect it from oxidation (yellowing of the paper). A drying time in a dust-free environment of 1 to 2 weeks is necessary depending on the size and type of paper.
A canvas margin of 3 to 5 cm is kept to protect the perimeter of the poster.
All our linenbackings are made with neutral materials that stabilize the acidity of the poster. We use noble techniques that are totally reversible.
Without the application of this technique, the poster, even if it is not damaged, may curl within its frame, thus undermining its artistic qualities and altering its appreciation.
For all these reasons, www.posterissim.com sells mostly, unless otherwise specified, linenbacked original posters.
The folded or rolled posters, purchased on the site www.posterissim.com, can be linenbacked by us (and restored if necessary) on request and after estimate.
www.posterissim.com does not offer a canvas mounting and/or restoration service for posters that do not come from the www.posterissim.com website.
At www.posterissim.com you are thus acquiring a beautiful collector's item that will follow you over time and that you will be proud to exhibit.
MAIN FORMATS OF MOVIE POSTERS
The formats of the original movie posters have many variations depending on the country. For the sake of clarity, only the most commonly used formats will be discussed here.
They are represented at www.posterissim.com by a pictogram (), to easily compare the size of a poster to the size of a man.
French movie posters
Very large formats : these formats are discontinued today.
a) Giant: 158 X 118 inches ('') or 400 X 300 centimeters ("cm"), intended for the subway.
b) 4 panels: 94 X 125'' (240 X 320 cm).
c) 2 panels: 94 X 63'' (240 X 160 cm).
Large format (the reference format for French movie posters) : 47 X 63'' (120 X 160 cm).
Small current format: 23 X 32'' (60 X 80 cm) until the 80's then 15 X 21'' (40 X 60 cm) thereafter.
Pant size (for cinema doors and Morris columns): 23 X 63'' (60 X 160 cm).
American movie posters
US One Sheet (most common format): 27 X 41'' (69 X 104 cm). Single or Double-sided ("DS").
US Half sheet: 22 X 28'' (55 X 71 cm).
US 3 sheets: 41 X 81'' (104 X 205 cm).
Italian movie posters
2 fogli (most common format): 39 X 55'' (100 X 140 cm).
4 fogli: 55 X 78'' (140 X 200 cm).
Locandina: 13 X 27'' (33 X 69 cm).
Japanese movie posters
B2 (most common format): 20 X 29'' (51 X 74 cm).
B3 (Nakazuri): 14 X 20'' (35 X 50 cm). Double-sided.
Belgian movie posters
14 X 22" (35 X 55 cm). The most common format in Belgium.
Movie posters from other countries
Daybill (Australia): 13 X 30" (33 X 76 cm). Most common format.
One sheet (Poland): 27 X 40" (69 X 101 cm).
British Quad (UK): 30 X 40" (76 X 101 cm). The most common format, with the particularity of being horizontal.
Double Crown (UK): 20 X 30" (50 X 76 cm).
Czech Republic and Germany: 23 X 33'' (58 X 83 cm). Standard size.
Alternative movie posters
Small: 18 X 24" (46 X 61 cm).
Normal: 24 X 36" (61 X 91 cm). Most common format.
Available
To promote flights to the Côte d'Azur, the airline Air France called on Bernard Villemot in 1952.
He designed a poster on which we can see the city of Nice and its emblematic Promenade des Anglais with its warm colours. On the latter are many passers-by, strolling next to the emblematic Hotel Negresco or relaxing on deckchairs between the palm trees. Cars occupy the foreground of this lively scene, completed by a small harbour in the background. Finally, a plane overlooks the sea in the distance.
