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Original 1953 Poster – Visitez la Côte d’Azur (Nathan)
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Visitez la Côte d'Azur

PT412

Original poster "Visitez la Côte d'Azur" - Jacques Nathan-Garamond (1953).

  • Year : 1953
  • Country of the poster : France
  • Condition : excellent
  • Poster designer : Nathan
  • Printing process : lithography
  • Signed : yes
€1,800
No tax
Dimensions
  • Smaller Array
About 2 inches more on each side for the covering *

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A landmark piece of French postwar travel promotion

In the years following World War II, France invested heavily in rail travel to revive tourism. This 1953 poster, commissioned by the French National Railways (SNCF), was part of a nationwide campaign to promote seaside destinations to both domestic and international travellers.

Created by Jacques Nathan-Garamond, one of the leading figures in modern French graphic design, the work offers a stylized and sun-drenched vision of the French Riviera. Bold geometric forms, vivid colour blocks, and lively silhouettes combine in a modernist celebration of Mediterranean life.

Far more than a decorative piece, this poster is a visual testament to a pivotal moment in French cultural history — blending public communication with artistic expression.

Why purchasing this original vintage poster?

  • - Authentic 1953 original, not a reprint

  • - Increasingly rare vintage collector’s item

  • - Signed by a master of 20th-century French graphic design

  • - Stylized, iconic depiction of the Riviera

  • - Ideal as a statement wall piece or investment artwork

Year
1953
Country of the poster
France
Poster designer
Nathan
Vintage poster
original
Printing process
lithography
Actual size (inches)
24 X 39 inches
Condition
excellent
Signed
yes
Region
Côte d'azur

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