Zermatt: Matterhorn

A Belle Époque lithographic masterpiece from the heart of the Swiss Alps

A stunning tribute to the golden age of Alpine tourism, this original 1904 poster by Swiss artist François Gos beautifully captures the majestic Matterhorn (Mont Cervin) towering over the timeless village of Zermatt. Created using stone lithography, the signature technique of the Belle Époque, this piece stands out as one of the earliest graphic works dedicated to Swiss mountain landscapes.

Bathed in golden light, the iconic peak rises above a serene Alpine valley dotted with wooden chalets, a mountain path, and a church steeple — a vivid portrayal of early 20th-century Switzerland. The scene evokes romanticism, adventure, and the peaceful charm of high-altitude life.

A rare piece steeped in history

Commissioned at a time when mountain tourism was emerging as a modern industry, this poster served as a promotional tool to attract international visitors. François Gos, part of a family of Alpine artists, infused this work with a painter’s eye and a deep appreciation for mountain scenery — a legacy passed down from his father, the renowned landscape painter Albert Gos.

More than just vintage advertising, this is a true historical and artistic document, now considered exceptionally rare in its original edition. With its unique blend of pictorial style and vintage travel design, it remains a cornerstone in the visual history of Swiss tourism.

A collector’s item – or a striking decorative piece

Whether you're an art lover, mountain enthusiast, or vintage poster collector, this authentic lithograph will bring depth, elegance, and meaning to any refined interior. When professionally framed, it adds character to offices, libraries, living rooms, or Alpine chalets alike.

NB: This is the very rare French version. There is a more common version of this poster that says “Matterhorn,” which means “Mont Cervin” in German.