En Suisse, les chemins de fer électriques pénètrent jusqu'au cœur des régions de sport d'hiver

Step into the golden age of Alpine travel with this splendid original poster created around 1950 by Swiss graphic artist Hans Jegerlehner, a key figure in mid-century tourism design. Everything here radiates authenticity: the period lithographic printing, the bold colour palette, the winter scene where the electric train stops quite literally at the foot of the snow-covered mountains. This was a pivotal era — the moment when the Swiss Federal Railways opened the world of winter sports to travellers across Europe, turning the railway into a true gateway to Alpine freedom.

Jegerlehner captures this spirit with remarkable elegance. The green train cuts through the pristine white landscape; skiers are shown preparing their gear in the shade of the carriage before heading towards the slopes. Nothing feels accidental: every gesture, every silhouette, every block of colour expresses Swiss modernity, comfort, and a taste for controlled adventure. It evokes a world where you arrive by train directly into winter, with the snow beginning right at the carriage door.

Beyond its graphic impact, this poster stands as a valuable testimony to Switzerland’s post-war tourist heritage. Rare on the market and highly sought after by collectors of railway and ski-themed vintage art, it strikes the perfect balance between design, history, and high-end décor. Its generous format (~100 × 64 cm) makes it a true statement piece — ideal for contemporary interiors, Alpine chalets, galleries, stylish offices, or premium hospitality spaces.

To own this poster is to acquire far more than a decorative artwork: it is to welcome into your home a fragment of Alpine epic, a luminous vision of winter, the very essence of 1950s Swiss travel. An authentic, timeless, profoundly evocative piece — exactly what discerning collectors of vintage posters are looking for.