1951 Valais ski poster – Clever fox by Gongoro – Vintage
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Toujours le plus malin...Il a choisi le Valais Suisse

PT424

Original poster promoting the Swiss Valais, created by Jean and Lucien Gongoro in 1951.

€4,450
No tax
Dimensions
  • Smaller Array
About 2 inches more on each side for the covering *

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This vintage poster is an emblematic piece of the winter tourism promotion campaign for the canton of Valais (Switzerland) in the 1950s. It belongs to the production of ski posters designed to attract holidaymakers to Swiss alpine destinations. The main character, an elegant fox wearing a red scarf and pink skis, embodies the idea of being “clever”: a visual wink at choosing Valais for one’s winter holidays.

Year
1951
Country of the poster
Swiss
Poster designer
Jean et Lucien Gongoro
Vintage poster
original
Printer
Sauberlin & Pfeiffer S.A., Vevey
Printing process
lithography
Actual size (inches)
25 X 40 inches
Condition
excellent
Presentation
on linen
Signed
yes
Region
Wallis

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