Davos Parsenn

A poetic encounter between man and mountain

Step into the magical world of the Swiss Alps with this rare and charming vintage poster by Herbert Leupin, one of the most iconic Swiss graphic designers of the 20th century. Created around 1956 to promote the renowned ski resort of Parsenn in Davos, this work captures the golden age of alpine tourism through a whimsical and elegant lens.

Set against a deep blue background, an enormous anthropomorphic fir tree, stylized and smiling, reaches out to shake hands with a tiny, cheerful skier. This surreal and tender scene symbolizes the friendly bond between nature and mankind—a visual metaphor for the warm welcome awaiting travelers in the snowy mountains of Switzerland.

With bold, simple lines and vivid colors, Leupin’s signature style shines through: clever, accessible, and instantly recognizable. This is more than a travel poster—it’s a piece of storytelling, an artwork filled with character and charm.

Why collect this poster?

• A Swiss design classic: This artwork celebrates harmony between humans and nature, conveyed through playful, minimalist design.

• Timeless graphic appeal: The bold contrast of snowy white, alpine blue, and vivid skier tones makes it an eye-catching decorative piece.

• A rare and authentic piece: This is an original vintage print, not a reproduction. Posters like this were produced in limited numbers for tourist offices.

• A Herbert Leupin creation: His humorous, surreal and colorful works made him a legend in Swiss advertising and poster art.