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Vintage Poster Hamol Ultra (1950s) — Marcus Campbell / 'Admirably Tanned' version — large size 128×90 cm
Available
In the postwar period, sun care products began to emerge as anthropomorphized promotional objects, symbols of a modern society seeking to combine health, beauty, and leisure. The Hamol Ultra poster fits into this trend. The design highlights not simply the tube of cream, but a face or an elegant figure — woman as the icon of the “well-groomed” tan — a typical approach of mid-20th-century advertising design.
The association “tan + care” (e.g., “admirably tanned — always well cared for”) illustrates the marketing promise of an aesthetic tan without neglecting skin care.
This poster received the Swiss Poster Award in 1955.
1971 - Bernard Villemot
1952 - Marcus Campbell
1958 - Pierre Fix-Masseau
1938 - Walter Biedermann
1927 - Joseph Stall
circa 1910 - Eugène Bourgeois
