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Vintage Hamol Ultra Poster – 1950s Sun-Kissed Elegance
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Hamol Ulra: admirablement soignée-Toujours bronzée

PP225

Vintage Poster Hamol Ultra (1950s) — Marcus Campbell / 'Admirably Tanned' version — large size 128×90 cm

  • Year : circa 1950
  • Country of the poster : Swiss
  • Condition : excellent
  • Presentation : on linen
  • Poster designer : Marcus Campbell
  • Printing process : lithography
  • Signed : yes
€1,850
No tax
Dimensions
  • Smaller Array
About 2 inches more on each side for the covering *

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In the postwar period, sun care products began to emerge as anthropomorphized promotional objects, symbols of a modern society seeking to combine health, beauty, and leisure. The Hamol Ultra poster fits into this trend. The design highlights not simply the tube of cream, but a face or an elegant figure — woman as the icon of the “well-groomed” tan — a typical approach of mid-20th-century advertising design.

The association “tan + care” (e.g., “admirably tanned — always well cared for”) illustrates the marketing promise of an aesthetic tan without neglecting skin care.

This poster received the Swiss Poster Award in 1955.

Year
circa 1950
Country of the poster
Swiss
Poster designer
Marcus Campbell
Vintage poster
original
Printing process
lithography
Actual size (inches)
35 X 50 inches
Condition
excellent
Presentation
on linen
Signed
yes
Brand
Hamol
Publisher
Trüb & Cie (Aarau) pour Hamol AG (Zürich)

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