Product successfully added to your shopping cart There are 0 items in your cart. There is 1 item in your cart.
Philips: bikini beach transistor View larger


Philips: bikini beach transistor

  • Year : 1958
  • Country of the poster : France
  • Condition : excellent
  • Presentation : on linen
  • Poster designer : Pierre Fix-Masseau
  • Printing process : lithography
  • Signed : yes
  • Smaller ≤ 47 X 63 ≤ 47 X 63"
About 2 inches more on each side for the covering *

5 900 €

Original poster made in 1958 by the French poster artist Pierre Fix-Masseau (1905-1994) for Philips transistors, also called "Philips bikini".

This very rare poster, also known as the "Philips bikini", is characteristic of the advertising posters of the 1950s and 1960s and is one of the most popular of its kind because of its amusing composition, its bright colours and its "cartoon" look. The Frenchman Louis Réard created the bikini in 1946. The name "bikini" comes from the first American nuclear test in the Bikini Atoll in the Marshall Islands, which took place five days before his fashion show. This new type of two-piece swimming costume was to be a real "bomb". The designer wanted to present the bikini at his show at the Molitor Pool in Paris, but no model wanted to wear it, as the piece caused such a scandal when it was presented. In the end, it was a stripper from the Casino de Paris who wore it! It was the lower part of the swimming costume, judged too low cut, and not the upper part, that created the controversy. Three years later, the bikini was banned on the beaches of France, Belgium, Spain and Italy.

In 1953, Brigitte Bardot was photographed in a bikini on the Carlton beach at the Cannes Film Festival. The bikini went down in history. She also wore it in the film "Et Dieu... créa la femme", in 1956. The United States followed suit with Ursula Andress and her legendary white bikini in the film James Bond vs. Dr. No. The bikini was finally adopted and worn by 65% of young women in 1967, according to a Times study.

Original title Transistors Philips: bikini
Year 1958
Country of the poster France
Poster designer Pierre Fix-Masseau
Vintage poster original
Printing process lithography
Actual size (inches) 161 X 117cm
Condition excellent
Presentation on linen
Signed yes
Brand Philips
Product radio

Viewed products