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BOAC Qantas Australia Poster 1953 – Vintage Travel Icon
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Australia: fly there by BOAC and Qantas

PT430

Original vintage poster "Australia, fly there by BOAC and Qantas" by A.Hayes in 1953.

  • Year : 1953
  • Country of the poster : GB
  • Condition : excellent
  • Presentation : on linen
  • Poster designer : Albert Hayes
  • Printing process : offset
  • Signed : yes
€4,750
No tax
Dimensions
  • Smaller Array
About 2 inches more on each side for the covering *

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A radiant tribute to 1950s Australia, this iconic travel poster by Albert Hayes perfectly captures the luminous, optimistic aesthetic of the golden age of air travel. Commissioned by BOAC (British Overseas Airways Corporation) and Qantas Empire Airways, it was part of a joint marketing effort to promote Australia as a dream destination for holidaymakers across the British Commonwealth.

Rendered in a bold and colorful style, the image features a smiling young woman in a vibrant red swimsuit holding a bright yellow surfboard against a stylized ocean backdrop. The strong visual contrast, idealized figure, and carefree energy all reflect the visual language of postwar “pin-up” glamour and mid-century commercial art.

More than just advertising, this poster is a graphic manifesto for early international tourism — embodying both the technical progress of long-haul air travel and the colonial-era fantasy of distant paradises. Here, Australia is portrayed as a sun-soaked, carefree land of leisure and freedom — a Southern dreamland, just one flight away.

Printed on coated paper in a mid-size format, this rare piece stands out for its vibrant color retention, period typography, and discreet artist’s signature. Its timeless style places Hayes among the great illustrators of postwar airline advertising.

Year
1953
Country of the poster
GB
Poster designer
Albert Hayes
Vintage poster
original
Printing process
offset
Actual size (inches)
25 X 39 inches
Condition
excellent
Presentation
on linen
Signed
yes
Region
Australia

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