Rare Original LA VACHE QUI RIT Advertising Poster – French Vintage Lithograph 1950s
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La vache qui rit

PP257

Large original Bonbel "La Vache qui rit" poster by Benjamin Rabier, circa 1950.

  • Year : circa 1950
  • Country of the poster : France
  • Condition : excellent
  • Presentation : on linen
  • Poster designer : d'après Benjamin Rabier
  • Printer : Chavanne, Paris
  • Printing process : lithography
€1,950
No tax
Dimensions
  • Smaller Array
About 2 inches more on each side for the covering *

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A vibrant symbol of post-war French advertising, this rare original BONBEL poster perfectly captures the warmth, generosity and convivial spirit of the French lifestyle during the golden age of the 1950s.

At the heart of the composition, a large wheel of Bonbel cheese is displayed alongside a rustic French baguette and a glass of red wine — an iconic visual celebration of traditional French gastronomy. Overlooking the scene is the famous red cow from the visual universe created for Fromageries Bel, instantly recognizable and full of expressive charm.

With its bold colors, strong graphic composition and striking commercial illustration style, this poster is a remarkable example of the golden era of French advertising lithography, when promotional posters were conceived as true decorative artworks designed to leave a lasting impression.

The artistic legacy of Benjamin Rabier — the legendary creator of La Vache qui rit (The Laughing Cow) — can clearly be felt through the character’s visual identity, although some specialist archives attribute the actual execution of the poster to French poster artist Hervé Baille. This artistic lineage contributes greatly to the rarity and collectible value of the piece today.

Originally intended for cheese shops, grocery stores and food retailers, this large-format advertising poster has now become a highly sought-after collector’s item and a superb statement piece for vintage interiors.

An exceptional work for collectors of antique French posters, advertising art enthusiasts, gastronomy lovers and interior designers seeking an authentic icon of French visual heritage.

Year
circa 1950
Country of the poster
France
Poster designer
d'après Benjamin Rabier
Vintage poster
original
Printer
Chavanne, Paris
Printing process
lithography
Actual size (inches)
47 X 63 inches
Condition
excellent
Presentation
on linen
Product
La vache qui rit
Brand
Bonbel

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