Verbier, Valais

Step into the golden age of Alpine tourism with this stunning original vintage poster celebrating the iconic ski resort of Verbier, nestled in the heart of the Swiss Alps. A true testament to the rise of winter sports in the 1960s, this artwork blends retro aesthetics, majestic mountain landscapes, and the authentic charm of Swiss winter culture.

Printed in Switzerland using traditional offset lithography, this trilingual poster ("Valais – Suisse – Switzerland") reflects the resort’s international appeal. The scene captures the essence of Alpine adventure: three children dressed in colorful ski outfits preparing to descend, with a vibrant red cable car representing the debut of the Mont Gelé cable car soaring above them, framed by snow-covered peaks.

Attributed to Swiss photographer Michel Darbellay, renowned for his mountain imagery, the poster dates from a time when Verbier was emerging as a premier European ski destination, known for its off-piste terrain and cosmopolitan spirit.

With its generous format and vivid colors, this piece is more than a decorative item – it’s a visual time capsule, ideal for collectors or as a statement piece in any interior.