Verbier

Immerse yourself in the graphic elegance of the 1960s and 1970s with this original Swiss poster dedicated to Verbier, an alpine gem nestled in the heart of the Valais. Created in a modern and refined style, this composition celebrates the dynamism and art of mountain living through a series of stylized silhouettes representing the region's iconic activities: skiing, hiking, horse riding, golf, and cycling.

A true collector's item, this rare poster is part of a series of 20th-century Swiss tourism campaigns, in which graphic art became the vehicle for a chic, sporty, and timeless image of the Alps. The name "Verbier" is displayed in bold red letters against a background of green valleys and snow-capped peaks, striking a perfect balance between minimalism and vitality.

Printed in 1975 by Haefeli & Co. in La Chaux-de-Fonds, this work is signed by Chris Rothier, a graphic designer active in the production of tourism posters in Switzerland. The design recalls the aesthetic codes of Alpine modernism, combining bold colors, flexible geometry, and dynamic silhouettes.