Ostende-Thermal: résidence royale-reine des plages

Seaside Elegance & Aristocratic Charm on the Belgian Coast

A rare and captivating piece from the golden age of European coastal tourism, this original Ostende-Thermal poster (c.1924) celebrates the splendour of Belgium’s most prestigious seaside resort. Designed by Gaston Pootmans, a notable Belgian graphic artist of the interwar period, and printed by Colier & Gerondal (Ghent), this large-format lithograph (approx. 98 × 62 cm) embodies the luxurious atmosphere of Ostend when it was proudly known as the “Royal Residence” and “Queen of the Beaches.”

A Warm, Dreamlike Coastal Scene

The artwork depicts a graceful woman and her child seated on the sand, illuminated by a soft golden light. Their elegant posture, refined swimwear and serene expressions perfectly capture the charm of seaside life in the 1920s. In the background, the iconic seafront architecture of Ostend rises subtly above the horizon, while an airplane writes the name “Ostende” across the sky — a striking symbol of modernity and glamour.

The pastel hues, fluid lines and gentle atmosphere testify to the refined aesthetic of Belgian travel posters from this vibrant period.

An Emblematic Work of 1920s Travel Advertising

During the 1920s, Ostend was a favourite destination for aristocrats, artists and Europe’s fashionable elite. This poster encapsulates that spirit through:

• modern and aspirational imagery (airplane skywriting, modern silhouettes),

• the understated luxury associated with early seaside resorts,

• the promise of thermal well-being, echoing the refined spa culture of the time.

Such posters not only promoted the Belgian coast but helped define its identity as one of Europe’s most elegant summer destinations.

Authenticity & Rarity of a Belgian Masterpiece

Original linen-backed travel posters from this era — especially those signed by Pootmans — are increasingly difficult to find in good condition. Key qualities of this piece include:

• authentic period lithography,

• full original format, without trimming,

• linen-backing, ensuring stability and longevity,

• excellent colour preservation.

This is precisely the kind of poster sought after by collectors of Belgian coastal artwork, Art Deco enthusiasts, and lovers of early 20th-century travel design.

A Statement Piece for Interior Design

Thanks to its warm palette and impressive size, this poster becomes a focal point in any space:

• vintage or Art Deco-inspired homes,

• bright living rooms or hallway displays,

• seaside houses or refined hotel interiors,

• creative offices, studios or galleries seeking an elegant coastal touch.

Framed with museum-grade glass, it gains the presence of a true work of art.