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La Côte Belge (Belgische Kust)
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La Côte Belge (Belgische Kust)

PT428

Vintage Art Deco poster – Edgard Lemaire (1933) – Belgium: The Coast

  • Year : 1933
  • Country of the poster : Belgium
  • Condition : excellent
  • Presentation : on linen
  • Poster designer : Edgard Lemaire
  • Printer : Aff. d’Art J. De Grève & Cie, Bruxelles
  • Printing process : lithography
  • Signed : yes
€3,200
No tax
Dimensions
  • Smaller Array
About 2 inches more on each side for the covering *

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The poster Belgien: Die Küste (1933) by Edgard Lemaire is a remarkable example of how graphic art served tourism in the interwar period. Created for the Belgo-Luxembourg Tourism Office, it reflects the distinctive Art Deco style of the 1930s: clean lines, bold compositions, and striking color contrasts (deep blue, vivid red, bright white).

At a time when European travelers sought nearby yet exotic destinations, this poster promoted the Belgian coast as a chic and accessible seaside retreat. The central figure—a fashionable woman facing the horizon—symbolizes both elegance and the allure of discovery. This aesthetic contributed to shaping the image of Belgium as a refined holiday destination.

Printed in 1933, this rare poster by Edgard Lemaire is a striking example of Art Deco graphics in the service of tourism. Published in Brussels by Aff. d’Art J. De Grève & Cie, a known name in artistic printing, it reflects the fine lithographic craftsmanship of the era. Through bold contrasts and an elegant silhouette gazing at the sea, the composition elevates the Belgian coast to the status of an elite destination. Both a historical testimony and a design statement, this original artwork is ideal for collectors and vintage décor enthusiasts alike.

Year
1933
Country of the poster
Belgium
Poster designer
Edgard Lemaire
Vintage poster
original
Printer
Aff. d’Art J. De Grève & Cie, Bruxelles
Printing process
lithography
Actual size (inches)
24 X 39 inches
Condition
excellent
Presentation
on linen
Signed
yes
Region
Belgian Coast

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