Purfina: Huile auto

Step into the bold visual world of the 1950s with this original advertising poster created for PURFINA, the commercial brand of Belgian oil company Petrofina. This striking piece embodies the industrial elegance and streamlined design typical of mid-20th century advertising, at a time when the automotive world embraced both engineering power and visual sophistication.

At the center of the artwork stands a confident female figure, dressed in a white mechanic’s jumpsuit and blue gloves – leaning on an oversized oil can labeled “Motor Tonic.” She personifies mechanical precision and trust, suggesting that this motor oil is more than a lubricant: it’s a true “tonic” for engines.

Printed using stone lithography, this poster was produced by Roger Marsens in Lausanne, a Swiss printer active in the 1940s–60s. The bold colors, clean lines, and imposing typography reflect the visual codes of post-war industrial design. The artwork is unsigned, as was common for mass-produced advertising posters of the time.

This rare piece, in a large format (128 × 90 cm), retains all its visual impact. Original printer’s markings are present, attesting to its authenticity and period origin.

Highly sought after by vintage automobilia collectors, lovers of industrial design, and retro graphic art enthusiasts, this poster will enhance any vintage-themed interior, classic car showroom, or private collection of historical advertising.

Why this piece stands out

• Original 1950s lithograph poster (not a reproduction)

• Bold and elegant graphic design with vivid color contrasts

• Rare collector’s item from European petroleum history

• Printed by renowned Swiss lithographer Roger Marsens

• Ideal decor for vintage spaces, showrooms, and automotive collections