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Vintage St. Moritz Poster 1948 – Alpine Art by Gusset
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Saint Moritz

PT418

Old poster of Saint Moritz in Switzerland (1948) by Paul Gusset.

  • Year : 1948
  • Country of the poster : Suisse
  • Condition : excellent
  • Presentation : on linen
  • Poster designer : Paul Gusset
  • Printer : J. C. Müller A.G., Zürich
  • Printing process : lithography
  • Signed : yes
€2,250
No tax
Dimensions
  • Smaller Array
About 2 inches more on each side for the covering *

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In the immediate post-war years, Europe was rebuilding, and the Swiss Alps re-emerged as a beacon for luxury winter tourism. St. Moritz, already renowned for hosting the Winter Olympics in 1928 and again in 1948, became the epitome of Alpine glamour, drawing an international clientele eager for elegance, sport, and modern leisure.

This is the context in which Paul Gusset, a Swiss graphic artist based in Zurich, created this striking design in 1948. The poster features two stylish female skiers—one dressed in a classic alpine outfit, the other in a bold modern ensemble. The scene brilliantly captures the dual identity of St. Moritz: rooted in tradition, yet forward-looking.

A master of color lithography, Gusset belonged to a generation of designers who elevated poster art to a form of visual storytelling. His bold palette, streamlined shapes, and confident composition blend late Art Deco with modernist alpine design. The dynamic stance of the characters conveys both motion and joy—hallmarks of the post-war ski culture.

Rare in its original form, this poster is a visual time capsule from the golden age of Alpine tourism—celebrating not only the destination but the spirit of design and optimism of the late 1940s.

Year
1948
Country of the poster
Suisse
Poster designer
Paul Gusset
Vintage poster
original
Printer
J. C. Müller A.G., Zürich
Printing process
lithography
Actual size (inches)
25 X 40 inches
Condition
excellent
Presentation
on linen
Signed
yes
City
Saint Moritz

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