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Vintage Arosa Ski Poster – Donald Brun, Swiss Alps Icon
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Arosa

PT419

Vintage AROSA poster by Donald Brun (Switzerland, 1950s)

  • Year : circa 1950
  • Country of the poster : Suisse
  • Condition : excellent
  • Presentation : on linen
  • Poster designer : Donald Brun
  • Printer : Frobenius A.G., Basel
  • Printing process : offset
  • Signed : yes
€1,950
No tax
Dimensions
  • Smaller Array
About 2 inches more on each side for the covering *

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A Swiss Graphic Icon from the Golden Age of Alpine Travel

Created in the mid-1950s by Donald Brun, one of Switzerland’s most celebrated graphic artists, this poster for AROSA is far more than a tourism advertisement—it is a vibrant testimony to the postwar evolution of Alpine leisure and modern visual communication.

Arosa, the Pinnacle of Elegant Skiing

Located at 1,800 meters in the canton of Grisons, Arosa rose to fame in the early 20th century as a refined resort, attracting a cosmopolitan clientele. By the 1950s, with the opening of the Weisshorn cable car (1956), it combined modern facilities with timeless Alpine charm—perfectly captured in Brun’s graceful composition.

Stylized Movement and Timeless Swiss Design

The skier’s elegant silhouette, the playful AROSA lettering traced in the snow, the iconic steeple and chalet scene—all echo the hallmarks of mid-century Swiss graphic design. Brun’s work is known for its clarity, dynamic lines, and visual wit, blending charm with modernist efficiency.

A Rare and Coveted Collector’s Piece

This original lithograph, has become a sought-after piece among collectors of vintage travel posters and Swiss design. It embodies both the spirit of 1950s winter tourism and the enduring appeal of Alpine culture.

Year
circa 1950
Country of the poster
Suisse
Poster designer
Donald Brun
Vintage poster
original
Printer
Frobenius A.G., Basel
Printing process
offset
Actual size (inches)
25 X 40 inches
Condition
excellent
Presentation
on linen
Signed
yes
City
Arosa
Region
Grisons, Suisse

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