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Poster for the 21st Brussels Motor and Bicycle Show of 1927 by M. Sauvage
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XXIème Salon de l'automobile et du cycle (1927)

PT403

Vintage poster for the XXIst Brussels Car and Cycle Show, designed by M.Sauvage in 1927.

  • Year : 1927
  • Country of the poster : Belgium
  • Presentation : on linen
  • Poster designer : M.Sauvage
  • Printing process : lithography
  • Signed : yes
Dimensions
  • Smaller Array
About 2 inches more on each side for the covering *

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    The official poster for the 21st Brussels Motor and Bicycle Show, 1927 edition, is a quintessential example of the Art Deco style, then at its height in Europe. Dominated by a balanced vertical composition, it features an elegant convertible driven by a young woman — a symbol of modernity and social emancipation in the interwar period. The vehicle, rendered with fluid, dynamic lines, reflects the era's fascination with speed, technology, and industrial progress.

    In the background, the famous triumphal arch of the Parc du Cinquantenaire, the prestigious venue of the show, is sketched in clean, geometric forms. This choice highlights both the event’s Brussels roots and its international appeal. The vivid color palette — dominated by shades of blue, orange-red, and off-white — enhances the poster’s visual impact and echoes the aesthetic codes characteristic of the Art Deco movement: contrast, stylization, and elegance.

    The lettering, simple and rectilinear, highlights the key information: “Motor and Bicycle Show,” “Brussels,” and the event date. The overall design ensures perfect legibility while conveying the technological and artistic sophistication of the late 1920s. Today, this poster stands not only as a promotional piece but also as a collector’s item, bearing witness to a time when the automobile embodied progress, luxury, and individual freedom.

    Year
    1927
    Country of the poster
    Belgium
    Poster designer
    M.Sauvage
    Vintage poster
    original
    Printing process
    lithography
    Presentation
    on linen
    Signed
    yes
    City
    Brussels

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