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Original Poster 1947 – Plages de France – Jean Picart Le Doux
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Plages de France

PT417

Vintage poster “Beaches of France” (1947) by Jean Picart Le Doux.

  • Year : 1947
  • Country of the poster : France
  • Condition : excellent
  • Presentation : on linen
  • Poster designer : Jean Picart Le Doux
  • Printer : Gaston Maillet & Cie, située à Saint‑Ouen, Paris
  • Printing process : lithography
€1,500
No tax
Dimensions
  • Smaller Array
About 2 inches more on each side for the covering *

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Published in 1947 by the French Ministry of Public Works and Transport, this poster titled Plages de France is far more than a simple travel advertisement. It stands as a cultural and artistic icon of postwar France, celebrating the rebirth of national tourism after the devastation of World War II.

Designed by renowned artist Jean Picart Le Doux (1902–1982), famous for his monumental tapestries and refined graphic work, this piece exemplifies the French visual revival of the late 1940s. With elegant lines, geometric clarity, and luminous color, Picart Le Doux captures the optimism of a nation rebuilding itself through culture and leisure.

The image depicts an idealized French beach, crowned by a bold red-white-blue striped beach tent — a subtle nod to the French flag — symbolizing both national pride and peaceful recreation. Children play by the sea, a seashell lies in the foreground, and the serene scene conveys hope, beauty, and renewal.

Now considered a rare collectible, this original lithographic print is a striking artifact of historical value. It will appeal to art collectors, design enthusiasts, and connoisseurs of travel poster heritage alike.

Year
1947
Country of the poster
France
Poster designer
Jean Picart Le Doux
Vintage poster
original
Printer
Gaston Maillet & Cie, située à Saint‑Ouen, Paris
Printing process
lithography
Actual size (inches)
26 X 39 inches
Condition
excellent
Presentation
on linen
Region
Plages de France

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