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Vintage Brunex Ski Poster – Rare Swiss Design 1960
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Brunex

PP237

Original vintage poster – BRUNEX ‘Die elegante Hose’ (circa 1960).

  • Year : 1960
  • Country of the poster : Switzerland
  • Condition : excellent
  • Presentation : on linen
  • Poster designer : Albert Borer
  • Printer : Hug & Söhne AG, Zürich
  • Printing process : offset
  • Signed : yes
€1,250
No tax
Dimensions
  • Smaller Array
About 2 inches more on each side for the covering *

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Historical and Artistic Context

In 1960s Switzerland, skiing was more than a sport – it became a lifestyle, a symbol of elegance, leisure, and the booming alpine tourism industry. This advertising poster, designed by Albert Borer, one of the prominent Swiss graphic artists of the 20th century, was commissioned by Brunex to promote their high-end, sharply cut ski trousers.

The image is striking in its color minimalism and dynamic composition: a skier in vibrant red pants – the "elegant trousers" – captured in motion against a stylized snowy background. The balance between abstraction and realism reflects the principles of the Swiss International Style: clean typography, clear visual hierarchy, and a direct, aesthetic message.

More than just an ad, this poster is a rare visual artifact from a period when Swiss graphic design enjoyed international acclaim. It speaks to a time when form met function, and art served the modern consumer world. Today, Brunex stands as a highly collectible piece, sought after for its historical relevance and striking decorative appeal.

Why collect this poster?

  • Authenticity: This is an original poster, not a reproduction, dating back to the 1960s.

  • Rarity: Very few specimens remain in good condition – it is highly desirable for collectors of skiing, advertising, or graphic design.

  • Alpine aesthetic: Ideal for chalet décor, boutique interiors, or vintage-inspired spaces.

  • Cultural value: A testament to the golden age of Swiss graphic design in fashion and tourism.

Year
1960
Country of the poster
Switzerland
Poster designer
Albert Borer
Vintage poster
original
Printer
Hug & Söhne AG, Zürich
Printing process
offset
Actual size (inches)
35 X 50 inches
Condition
excellent
Presentation
on linen
Signed
yes
Brand
Brunex

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