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Original 1950 Campari Soda poster by Giovanni Mingozzi.
Available
This rare vintage advertising poster showcases the iconic red Campari Soda bottle in a minimalist and elegant graphic style, typical of Italian campaigns from the 1950s. Campari, the historic Italian aperitif brand, launched Campari Soda in the early 1930s as the first ready-to-drink bottled aperitif.The bottle itself is a design masterpiece: created by Fortunato Depero in 1932, its conical shape plays a central role in the brand’s visual identity.
Over the decades, Campari’s advertising has been entrusted to major artists and illustrators — among them Franz Marangolo in the 1960s — giving these posters both artistic and promotional value.
circa 1960 - Franz Marangolo
1948 - Jean Droit
1901 - Adolfo Hohenstein
1983 - Bernard Villemot
