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Vintage Swiss Ski Poster – Berner Oberland 1945 | Rare Original
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Berner Oberland

PT438

Original vintage poster – Bernese Oberland, Paul Gusset (circa 1945)

  • Year : circa 1945
  • Country of the poster : Switzerland
  • Condition : excellent
  • Presentation : on linen
  • Poster designer : Paul Gusset
  • Printer : Brugger S.A., Meiringen
  • Printing process : lithography
  • Signed : yes
€2,450
No tax
Dimensions
  • Smaller Array
About 2 inches more on each side for the covering *

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This cheerful and luminous vintage poster, created circa 1945 by Swiss illustrator Paul Gusset, reflects the post-war revival of Alpine tourism. At the time, Switzerland was establishing itself as a prestigious winter destination for international travelers.

The scene, both playful and poetic, shows a young skier greeting a smiling white bear from a wooden chalet balcony. It embodies the artistic style of 1940s tourism posters: bold colors, stylized figures, and dynamic composition.

Beneath its whimsical charm lies deeper meaning:

  • The white bear is a nod to the heraldic symbol of the canton of Bern, a longstanding regional emblem.

  • The snowy landscape evokes purity, adventure, and Alpine freedom, in a distinctly modern tone.

  • The caption below – Ski-ing season December till April – emphasizes the long ski season in the Berner Oberland, a region iconic for its dramatic peaks and mountain resorts.

Printed by Brugger S.A. Meiringen, the poster is part of Switzerland’s proud tradition of artistic travel lithography, where imagery became a powerful tool of tourism promotion.

Today, it is a highly sought-after piece among vintage poster collectors, graphic design enthusiasts, and lovers of Alpine history.

Year
circa 1945
Country of the poster
Switzerland
Poster designer
Paul Gusset
Vintage poster
original
Printer
Brugger S.A., Meiringen
Printing process
lithography
Actual size (inches)
24 X 40 inches
Condition
excellent
Presentation
on linen
Signed
yes
Region
Berner Oberland

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