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PP242

Original Paper‑Mate advertising poster (1955) – Illustration by Herbert Leupin

  • Year : 1955
  • Country of the poster : Switzerland
  • Condition : excellent
  • Presentation : on linen
  • Poster designer : Herbert Leupin
  • Printer : Hug D. & Söhne
  • Printing process : offset
  • Signed : yes
€1,250
No tax
Dimensions
  • Smaller Array
About 2 inches more on each side for the covering *

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Step into the bold and playful world of 1950s graphic design with this original Paper-Mate advertising poster, illustrated by renowned Swiss artist Herbert Leupin. A rare and striking example of post-war visual communication, this piece combines humor, vivid colors, and iconic typography.

A Whimsical and Iconic Composition

At the center of the artwork stands a stylized cartoon figure adorned with a radiant headdress made from actual Paper-Mate pens – a clever nod to the brand’s famous Tu-Tone pen line. Two red hearts float beside the character, emphasizing a cheerful, affectionate tone. The bold Paper-Mate logotype grounds the composition in vibrant red block letters, giving it a strong visual anchor.

A Masterpiece by Herbert Leupin

This poster is signed by Herbert Leupin, a Swiss illustrator celebrated for his colorful, witty, and highly recognizable advertising style. Leupin’s work in the 1940s–60s redefined commercial art in Europe, creating campaigns for brands like Maggi, Reemtsma, and Paper-Mate. His use of playful imagery and minimal forms made his visuals both memorable and emotionally engaging.

Historical Context: Paper-Mate's Color Revolution

The poster dates back to 1955, a pivotal year for Paper-Mate as it was acquired by Gillette. Seeking to stand out, the brand launched colorful campaigns featuring their revolutionary quick-drying ink pens. The Tu-Tone series, known for its eye-catching two-tone barrels, was promoted through vibrant and artistic visuals—this poster being one of the most iconic.

A Collector’s Graphic and Cultural Gem

This poster is a must-have for fans of vintage graphic design, advertising art collectors, or anyone with a love for mid-century modern aesthetics. Its authentic print quality, Herbert Leupin’s signature, and bright visual impact make it a standout decorative object and a unique piece of design history.

Year
1955
Country of the poster
Switzerland
Poster designer
Herbert Leupin
Vintage poster
original
Printer
Hug D. & Söhne
Printing process
offset
Actual size (inches)
35 X 50 inches
Condition
excellent
Presentation
on linen
Signed
yes
Brand
Paper-Mate

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