Original advertising poster from 1956 of the airline Swissair drawn by Herbert Leupin for the first time in 1949.
Swissair posters are an iconic symbol of Switzerland. In 1949, Leupin delivered this extremely modern visual to make the airline Swissair. Background and form merge in an ingenious design where the mountains and their reflection in the lake take on a round shape evoking the Earth. The Swissair plane flies over the stage just as it overhangs the globe.
Herbert Leupin is a Swiss poster designer, draughtsman, graphic designer and artist. He is a pupil of the famous poster designer Paul Colin. Despite this French influence, he remains faithful to the Swiss style.
The work of "Herb" Leupin is part of the Neue Sachlichkeit (New Objectivity) and more particularly of the Magischer Realismus (Magical Realism), which is based on a transfiguration of reality. From 1945 onwards, the graphic designer began to use new creative techniques such as photography, collage and typographic composition. His style has evolved greatly throughout his career, and he eventually switched to abstraction.
Among the major brands for which he has made posters we can mention for example Ford, Coca-Cola, Paper Mate, Milka (which owes him the famous purple cow).
|Country of the poster
|Wolfsberg - Zürich
|Actual size (inches)
|64 x 102