London Olympic Games 1948

Step into history with this original and iconic poster from the London 1948 Summer Olympic Games, also known as the “Austerity Games”. Designed by renowned graphic artist Walter Herz for the London-based Heros Publicity Studios Ltd., this poster captures the spirit of resilience and renewal in a world emerging from the shadows of war.

Created for the XIV Olympiad, this poster is more than a promotional artifact – it's a powerful symbolic piece of Olympic heritage. In the foreground, the classical Discobolus statue evokes the ideals of ancient athletics and the timeless values of the Games. Behind it rises the unmistakable silhouette of the Palace of Westminster, with Big Ben’s clock marking 4 PM – the official opening time of the Games. The five Olympic rings, bold and colorful, complete the composition with striking harmony.

This poster was printed in a limited edition at the time, in three sizes, and was widely displayed in public venues across the United Kingdom. Few originals remain in good condition – making this a rare collector's item with high decorative and historical value.

Why choose this vintage Olympic poster?

• Genuine 1948 original, marking a pivotal moment in Olympic and world history

• Elegant and symbolic design, blending antique athletic iconography with British heritage

• Highly collectible, sought after by Olympic enthusiasts, vintage art lovers, and history buffs

• Perfect wall décor for offices, galleries, studios, gyms, or cultural spaces

Whether you're a seasoned collector or a lover of historic design, this poster offers a unique opportunity to own a genuine piece of Olympic visual culture from the 20th century.