Rolex Submariner: guaranted waterproof to 660 feet

Step into the legendary world of Swiss watchmaking with this original 1959 Rolex Submariner advertising poster, a rare and authentic piece from the early visual history of the iconic dive watch. Designed by Swiss graphic artist Michel Péclard, this striking composition stands as one of the earliest known promotional visuals for the Submariner — released just five years after the model first appeared.

Against a vivid blue background symbolizing ocean depths, a bold red stylized fish features the Rolex Submariner integrated into its shape. The design delivers a clear message of performance and endurance:
“Waterproof guarantee up to 200 m depth”

This technical feat was groundbreaking in its day. First introduced in 1953, the Submariner was the world’s first wristwatch to be waterproof to such a depth, quickly gaining recognition among divers and underwater professionals.

Printed in Switzerland by Haefeli & Co., La Chaux-de-Fonds, this poster is an original offset print in large format (approx. 128 x 90 cm), likely produced for Rolex retailers or watch fairs. This is the extremely rare version of the poster featuring credits in French

A pioneering piece of watch advertising design

The visual language reflects the early 1960s aesthetic: clean lines, vivid contrast, and strong symbolic imagery. The presence of the artist’s signature, Michel Péclard, confirms the artistic and collectible value of this work, which bridges the worlds of graphic design, luxury marketing, and horological heritage.