Sabena: Elektrion

Bring a touch of aviation history into your space with this rare vintage Belgian poster from 1934, celebrating the golden age of civil aviation. Issued to promote the seasonal route Ostend – Antwerp – Knocke – Brussels, it showcases the pioneering Belgian airline SABENA (Société Anonyme Belge d’Exploitation de la Navigation Aérienne).

Designed in bold Art Deco style with striking black and blue tones, this piece promotes the airplane as “the ideal means of transport”. A trimotor aircraft, registered OO-AIR, soars through the sky, symbolizing speed, safety, and modernity. A photo inset reveals the plush interior cabin – offering passengers the maximum comfort of the time.

More than just a travel poster, it invites early aviation enthusiasts to experience a baptism flight for only 50 Belgian francs – an unforgettable adventure for its era.

At the bottom, the prestigious ELEKTRION brand, “the Belgian motor oil”, manufactured by De Cavel & Roegiers, Ghent, signs the poster. Its presence emphasizes the vital connection between aviation performance and industrial excellence.