Perrier, Orangina, Bally or Air France, Bernard Villemot's advertising posters for these major French brands marked their era. An artist and inventive creator, he dominated this discipline for half a century, asserting a style that was recognizable among all.
Without doubt one of the most emblematic posters created by Bernard Villemot for the shoe maker Bally, this poster mixes form and substance. As if by a collage effect, the intense black that occupies the whole background becomes the woman's outfit, or the shadow that hides her body. Like a ballerina, her crossed legs are the stars of this delicate composition.
|Bally, blonde-haired woman
|Country of the poster
|Actual size (inches)
|119 × 160