The famous illustrator Bernard Villemot collaborated with the French mineral water brand Perrier for numerous advertising campaigns from 1965 onwards.
Among them, this poster from 1978 depicts a couple embracing on a beach. It shows the inspiration of its masters Paul Colin, Leonetto Cappiello and Cassandra, which stands out with a plain background accompanied by a silhouette minimalist and evocative. Villemot's style is particularly identifiable by its clean lines, warm colours and play on the curve.
Here he inaugurated the slogan "Crazy about the sun?", which he would later revisit in other campaigns and which became "It's crazy".
|Perrier, you sun freak?
|Country of the film
|Country of the poster
|Lalande Courbet Wissous
|Actual size (inches)
|120 x 160