Belgique : Visitez l’Ardenne

MAIN FORMATS OF MOVIE POSTERS

The formats of the original movie posters have many variations depending on the country. For the sake of clarity, only the most commonly used formats will be discussed here.

They are represented at www.posterissim.com by a pictogram (), to easily compare the size of a poster to the size of a man.

French movie posters

Very large formats : these formats are discontinued today.

a) Giant: 158 X 118 inches ('') or 400 X 300 centimeters ("cm"), intended for the subway.

b) 4 panels: 94 X 125'' (240 X 320 cm).

c) 2 panels: 94 X 63'' (240 X 160 cm).

Large format (the reference format for French movie posters) : 47 X 63'' (120 X 160 cm).

Small current format: 23 X 32'' (60 X 80 cm) until the 80's then 15 X 21'' (40 X 60 cm) thereafter.

Pant size (for cinema doors and Morris columns): 23 X 63'' (60 X 160 cm).

American movie posters

US One Sheet (most common format): 27 X 41'' (69 X 104 cm). Single or Double-sided ("DS").

US Half sheet: 22 X 28'' (55 X 71 cm).

US 3 sheets: 41 X 81'' (104 X 205 cm).

Italian movie posters

2 fogli (most common format): 39 X 55'' (100 X 140 cm).

4 fogli: 55 X 78'' (140 X 200 cm).

Locandina: 13 X 27'' (33 X 69 cm).

Japanese movie posters

B2 (most common format): 20 X 29'' (51 X 74 cm).

B3 (Nakazuri): 14 X 20'' (35 X 50 cm). Double-sided.

Belgian movie posters

14 X 22" (35 X 55 cm). The most common format in Belgium.

Movie posters from other countries

Daybill (Australia): 13 X 30" (33 X 76 cm). Most common format.

One sheet (Poland): 27 X 40" (69 X 101 cm).

British Quad (UK): 30 X 40" (76 X 101 cm). The most common format, with the particularity of being horizontal.

Double Crown (UK): 20 X 30" (50 X 76 cm).

Czech Republic and Germany: 23 X 33'' (58 X 83 cm). Standard size.

Alternative movie posters

Small: 18 X 24" (46 X 61 cm).

Normal: 24 X 36" (61 X 91 cm). Most common format.

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THE DIFFERENT VERSIONS OF A POSTER ON WWW.POSTERISSIM.COM

There are sometimes different versions of the same original poster. These different versions were displayed at the same time. Depending on the version, this is referred to as model A, B... A “Regular” or “Variant” version in the more recent world of alternative posters. This is mainly the case when promoting a film. In the case of advertising or tourism posters, it's usually the language used that differs.

The artist may be different, but so may the visual, the colors or the message to be conveyed. The printer, in principle, remains the same.

The number of posters printed may also differ, making one model rarer and therefore more sought-after than the other. Model A of Les Tontons flingueurs, designed by Siry, is well remembered, while model B, designed by Jouineau-Bourduge, is much less so.

Below are just a few examples :

A re-released poster may also be different, but it's not an original poster because it doesn't correspond to the first official release promoting the work, event, location or product. It is nonetheless of real interest, as it can sometimes be more successful than an original poster.

When www.posterissim.com offers a re-released poster, this is indicated in the product sheet on our site.

You will regularly find posters in different versions on www.posterissim.com. There may also be more subtle nuances. If you have any questions, we'll be happy to help.

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